Intel Mocks Apple's M1-Powered MacBook in Latest Ad

Late last month, we saw Microsoft mock Apple's M1 powered Macbook Pro in its latest advert for Surface laptops. Now, Intel has also jumped the bandwagon of mocking Apple tree's M1-powered computers with its latest ad campaign.

Apple, as one might know, is in the process of moving away from Intel processors for its Mac computers. The Cupertino giant introduced its in-house computer chip, the Apple M1, that ability the visitor's side by side-gen MacBooks and iMacs. Later terminal year, Apple recently released its first MacBook Pro, MacBook Air, and Mac Mini powered past the M1 processor instead of Intel'southward offerings. And now it seems like this transition past the company is threatening other major brands in the market.

For case, after Microsoft's comparison advertizement which I mentioned before, Intel shared some tweets on its official Twitter handle, mocking the Apple M1 chip and highlights its negative points.

In one of the recent tweets (fastened below), Intel shared a pic with the quote: "If you can power a rocket launch and launch Rocket League, y'all're not on Mac. Go PC." This is highlighting the fact that although Apple's M1 powered Macs can exist powerful, they lack the residue that tin attend to "scientists and gamers akin". And they further mention Rocket League as the title is non bachelor on Apple tree's platform, every bit of now.

Only a PC can power scientists and gamers akin. #GoPC

— Intel (@intel) Feb x, 2021

In some other like tweet (below), Intel pointed out the fact that "only a PC offers tablet fashion, touch screen and stylus capabilities in a single device", bashing the lack of a touchscreen on Apple tree's Mac devices.

Only a PC offers tablet style, impact screen and stylus capabilities in a single device. #GoPC

— Intel (@intel) February 2, 2021

Intel'southward tweets include a link to a video past the popular YouTuber and tech journalist, Jon Rettinger, in which he talks about the benefits of Intel'due south platform over Apple's latest M1 platform. You tin bank check it out right here.

Now, following the release of the M1-powered MacBooks, the devices accept been highly praised for their computing power, although app compatibility on the platform is notwithstanding a debatable factor. Notwithstanding, nosotros accept seen the potential of the M1 chipset every bit an Apple M1-powered MacBook Air reportedly beat out an Intel Core i9-powered MacBook Pro.

So, once Apple completes its transitioning, it will be interesting to see how companies such as Microsoft and Intel tackle the state of affairs in the coming years.